Sunday, July 17, 2011

Sources

Thesis:

Enoc, D. (1999). Exposure to Jollibee and Mcdonald’s advertisements and the perception of the fourth year students of Cebu City National Science High School towards Filipino values. (unpublished undergraduate thesis). University of the Philippines Cebu College, Cebu City.

Campos, C. N. (1997). The relationship between exposure to the different strategies used by Jollibee and McDonalds and the preference and buying behavior of children. (unpublished undergraduate thesis). University of the Philippines Cebu College, Cebu City.

Guzman, L. T. (1983). An analytical study of the Philippine Board of Advertising: its roles in the status of advertising censorship in the Philippine television. (unpublished undergraduate
thesis). UP Institute of Mass Communication. Diliman, QC.

Books:

Teodoro, L. V., & Kabatay, R. V. (2006). Mass media laws and regulations in the Philippines (3rd ed.).Caloocan City, Philippines: Philippine graphic arts, Inc., p.471.

Norris, J. S. (1990). Advertising. United States of America: Prentice-Hall Inc., pp.231-255.

Sandage, C. H. ,& Fryburger, V. (1963). Advertising theory and practice. United States of America: Business Publication, Inc., pp. 84-111.

Wells, W., Burnett, J., & Moriarty, S. (1995). Advertising principles and practice (3rd ed.). United States of America: Prentice-Hall, Inc., pp.57-58.

Dyer, G. (1982). Advertising as communication. United States of America: Methven & Co., pp. 86-108.

Hepner, H. W. (1893). Advertising- creative communication with consumers. United States of America: McGraw-Hill, Inc., pp.13-15.


Journals

Encanto, G. (1989, September). Media, Toys & violence. Philippines Communication Journal. 2(7), pp.1-9.

David, J. (1989). Ethics (rather than aesthetics) First. Philippines Communication Journal. , 2(7), pp.26-32.

Gerhold, P. & McGuire, W. (1966). Basic research and advertising practice: A dialogue. In L. Bogart (Ed.), Pychology in media strategy. Chicago, Illinois: American Marketing Association, pp.79-80.


Roberto, B, D’Alessio && Laghi, F. (2009). Discrepancies between parent’s and children’s attitudes toward TV advertising. Journal of Genetic Pyschology. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A200779324&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0


Banwari, M. (1994). Public assessment of TV advertising: faint praise and harsh criticism. Journal of Advertising Research. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A15352413&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0


Tammo, B., Claassen W., & Brus, B. (1998). Children's understanding of TV advertising: effects of age, gender, and parental influence. Journal of Consumer Policy . Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A21112205&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0.


Peterson, R. (1998). The potrayal of children's activities in television commercials: a content analysis. Journal of Business Ethics. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A53335941&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0



Mai, L. & Schoeller, G. (2009). Emotions, attitudes and memorability associated with TV commercials. Journal of Direct, Data and Digital Marketing Practice Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A205907929&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0


Waller, D. (2002). Advertising agency-client attitudes towards ethical issues in political advertising. Journal of Business Ethics. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A85467362&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0

Krueger, D. (2011, July). Ethics and values in advertising: two case studies. Business and Society Review. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IACDocuments&type=retrieve&tabID=T002&prodId=IPS&docId=A20941393&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0

Heath, R. & Stipp, H. The secret of television's success: emotional content or rational information?. Journal of Advertising Research Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A254060404&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0

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