Note 1

     Hepner(1956) describes the power of advertising in society and in a culture. It has greatly influenced modern society through the innovations, and new things it has introduced to the people. Many desire these new things because it has made life easier and better compared before.  Moreover, advertising also shows the culture aspects and ideals of a community through the instructions learned in art, business, and science. Advertising is an “accelerator of civilization” due to  the role it plays in motivating change in society.

Reference

Hepner, H. W.  (1965).  Advertising – Creative Communication with Consumers. United States of America:  McGraw Hill Inc., 13.