In advertising, perception of people towards advertisement is significant in determining the effectiveness of the commercial. Advertisers give importance to these perceptions because it will give them an idea on how people think and react to a certain commercial. According to a study(Banwari, 1994), most people are not pleased with tv commercials. People dissaprove the moral values shown in these commercials. Due to its frequent occurence, tv commercials are said to have harmful effects to the viewers since it promotes consumerism and values which corrupts the being of an individual. Despite these unpleasant perception towards advertisements, people recognize the useful information that tv commercials provide to the viewers.
Banwari, M. (1994). Public assessment of TV advertising: faint praise and harsh criticism. Journal of Advertising Research. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A15352413&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0
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