research proposal (updated)

A Comparative Study on the Perception of the Fourth Year students from the selected Catholic, Specialized and Regular High Schools towards the Philippine McDo 'BF-GF' TV Commercial

Statement of the Problem

To determine and compare the perception of the fourth year students from the selected catholic, specialized and regular high schools towards the Philippine McDo 'BF-GF' TV commercial.

Specifically, it aims to answer the following:

1.To determine the general message of the McDo 'BF-GF' TV commercial based on interpretation of the students from:

a Catholic high school (USC North Campus)

b. Specialized high school (UP High School Cebu)

c. Regular high school (Abellana National High School)

2. To know whether the characters in the McDo 'BF-GF' TV commercial were appropriate

a.Catholic high school(USC North Campus) students' perspective

b. Specialized high school (UP High School) students' perspective

c. Regular high school (Abellana National High School) students' perspective

3. To determine the evaluation of students on the storyline of the McDo 'BF-GF' TV commercial

a. Catholic high school (USC North Campus) students' perspective

b. Specialized high school (UP High School) students' perspective

c. Regular high school (Abellana National High School) students' perspective

4. To know the assessment of students on whether the McDo 'BF-GF' TV commercial is suitable for TV airing (or for general audience)

a Catholic high school (USC North Campus) students' perspective

b Specialized high school (UP High School) students' perspective

c. Regular high school (Abellana National High School) students' perspective

5. To find out if there is a difference on the perception of the students from the selected Catholic, Specialized and Regular high school towards the McDo 'BF-GF' TV commercial.

6. To determine if there is a significant relationship of the type of school of the respondents and their perception on the McDo 'BF-GF' TV commercial.

Sources

Research Papers

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Campos, C. N. (1997). The relationship between exposure to the different strategies used by Jollibee and McDonalds and the preference and buying behavior of children. (unpublished undergraduate thesis). University of the Philippines Cebu College, Cebu City.

Guzman, L. T. (1983). An analytical study of the Philippine Board of Advertising: its roles in the status of advertising censorship in the Philippine television. (unpublished undergraduate

thesis). UP Institute of Mass Communication. Diliman, QC.

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Krueger, D. (2011, July). Ethics and values in advertising: two case studies. Business and Society Review. Retrieved from http://find.galegroup.com/gps/infomark.do?&contentSet=IACDocuments&type=retrieve&tabID=T002&prodId=IPS&docId=A20941393&source=gale&srcprod=AONE&userGroupName=phdiliman&version=1.0

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