Note 4

“Children are influenced by media- they learn by observing, imitating and making behaviors of their own”, according to the American Academy of Pediatrics(2001) (as cited by Clark, 2011) TV commercials have increased its scope of influence to different age groups due to the new innovations and developments made in the world of media. Clark further added that tv commercials have negative and positive influence to people, especially on children. These commercials are good because of the educational values it provides but it commercials also serve as medium to which children are exposed to violence and other misleading, inappropriate values (Clark, 2011).

Clark, L. B. (2011). Influence on Children Media - History of Media for Children, General
            Considerations, Studies of Media Influence, Domains of Influence,
            Recommendations. Retrieved from:
            http://education.stateuniversity.com/pages/2212/Media-Influence-on-
            Children.html#ixzz1UPqdPMou