Operational Framework Updated

Operational Framework

Social Learning Theory and Individual Difference Theory are the theories used to support the basis of studying the relationship between the difference in environment and perception of viewers toward a particular commercial. To be more familiar about intention of the study, it is best to integrate the theories to the specific variables of the study itself. The identification of the specific variables involved helps in the better understanding of the main thrust of the study.

Figure 3 presents the Operational Framework of the study where in the respondents and other variables of the study are already identified. A school is selected to represent the different type secondary school of the respondents. For the private catholic school, University of San Carlos is chosen, University of the Philippines High School Cebu for the laboratory school, and Abellana National High School for the public high school. Meanwhile, the fourth year high school students are the main respondents of the study and the McDonald's tv commercial is selected as the tv advertisement.

.



<!--[endif]-->