The study aims to find if there is a significant relationship between the environment and the perception of the students towards a specific tv commercial. To further explain and understand the concept of the study, the researchers cite theories which are most relevant to the variables of the study.
The independent variable of the study is the tv advertisement which presents a message that will determine how the students will perceive. The dependent variable which is the student is influenced by the intervening variable which is the environment.
The researchers use the Social Learning Theory to prove that the students’ attitude towards some societal norms are governed and influenced by the teachers, the type of education and the students in the school. Furthermore, the private catholic high school is conservative because of the religion study and devotional exercises it impose to the school’s curriculum for the students to learn and apply the Christian practices
Meanwhile, public high schools are more liberal in their education considering the school’s curriculum does not focus on religion so as to accommodate the increasing number of students in the country. Moreover, laboratory or special science high schools are also liberal in education compared to catholic schools due to the fact that these schools have a science based curriculum. Hence, through constant exposure to the ideas present in the school, the students will eventually develop and adapt the same pattern of predisposition.
As cited in the Individual Differences Theory, the researchers presume that the students will perceive the advertisement differently due to the differences of ideas they acquire from their respective schools.
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